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From Signal to System

CLIENT

Trig.ai

CATEGORY

Visual System

Art Direction

Marketing Design

Trig is a Revenue AI platform that helps B2B teams manage, retain, and grow their entire customer base by turning data signals into measurable actions.

I partnered with the Trig team to develop a visual system that reflects the balance between precision and adaptability at the core of the product. The system combines structured geometry, data-driven textures, and controlled color interactions to express how signals connect and evolve. We aimed to create a language that feels intelligent yet approachable, systematic but not rigid, and confident without feeling overly technical.

Three Trig.ai brand posters wheat-pasted on a concrete wall, showing geometric compositions in teal, navy, lime, and orange.
Trig.ai stationery system top-down view including business cards, notebook, ID badge, letterhead, and branded keychain.
Trig.ai brand graphic guidelines document showing grids, shapes, lines, patterns, and textures across nine layout pages.
Trig.ai color palette featuring Flow teal, Signal orange, Insight navy, Spark lime, Brain blue, and grey supporting tones.
Trig.ai brand texture system showing paper backgrounds and brush textures used to add a human, tactile quality to the visual identity.
Trig.ai branded cap with embroidered logo, part of the company's merchandise and brand identity system.
White Trig.ai t-shirt with geometric brand graphic print, displayed on a hanger against a chain-link fence and blue sky.
Trig.ai LinkedIn brand identity applied to personal and company profile banners with geometric patterns on a lime background.
Trig.ai sponsored LinkedIn ad on iPhone with headline "Precision and control across your entire customer base" and dashboard preview.
Person holding the Trig x Procore Business Case one-pager showing key metrics, challenges, goals, and brand graphic system.
Trig.ai Identify, Act, and Measure framework illustrated as an isometric Penrose triangle with textured brand patterns.
Trig.ai marketing illustration comparing scattered, unreached accounts before Trig with a unified, fully managed customer base.
Close-up of Trig.ai landing page hero on MacBook showing bold typography, geometric shapes, and high value accounts dashboard.
Trig.ai testimonials web section featuring Kyle Norton, Chief Revenue Officer of Owner, sharing a customer success quote.
Trig.ai integrations page on MacBook showing isometric illustration of Trig connecting to Salesforce, HubSpot, Snowflake, and other tools.
Trig.ai website footer design with logo, navigation links, and signature geometric brand elements on a navy background.
Outdoor billboard featuring Trig.ai brand campaign with the headline "Revenue, Orchestrated" against a navy background and palm tree.
Trig.ai Instagram Story ad on iPhone 16 Pro displaying "Revenue, Under Control" headline against a sculptural green bench.