From Signal to System

Trig is a Revenue AI platform that helps B2B teams manage, retain, and grow their entire customer base by turning data signals into measurable actions.

I partnered with the Trig team to develop a visual system that reflects the balance between precision and adaptability at the core of the product. The system combines structured geometry, data-driven textures, and controlled color interactions to express how signals connect and evolve. We aimed to create a language that feels intelligent yet approachable, systematic but not rigid, and confident without feeling overly technical.