I'm Eddie Lin, a San Francisco-based brand designer who believes a great brand is more than just a logo. It's a visual universe you build and invite people into. With experience at Grammarly, Coda, and Flexport, I've spent my career turning complex ideas into visual systems that are not just beautiful, but also purposeful, clear to communicate, and consistent across every touchpoint. I specialize in brand identity, typography, and scalable design systems built for brands at every stage of the journey.