BACK TO TOP

Elevate Classic Traditions

Minimalist Lunasia Signature exterior wall sign with leaf shadows on a stucco facade, designed by Eddie Lin.

CLIENT

Lunasia

CATEGORY

Branding

Logo Design

Rooted in the San Gabriel Valley’s culinary culture, Lunasia has developed into a widely respected dim sum brand with multiple locations and MICHELIN acclaim. As it prepares for broader distribution and new product lines, the need for a stronger, more flexible identity became essential.This rebrand elevates Lunasia’s visual system with clearer structure, refined logo standards, and consistent applications across all touchpoints, ensuring the brand presents itself with confidence and cohesion.

Lunasia Signature logo with gold foil treatment on textured paper, featuring the gong symbol and Chinese character "金" (gold).
Lunasia Signature logo design process by Eddie Lin showing original brushstroke logo alongside eight modern logo exploration concepts.
Lunasia Signature brand identity guidelines spread by Eddie Lin showing logo anatomy, color usage, dos and don'ts, and design objective.
 Illuminated circular Lunasia Signature storefront sign featuring the gong logo with Chinese character "金" mounted on a stone facade.
Lunasia Signature coaster and menu cover styled on terracotta tiles with cocktail glass, showcasing the restaurant's gold foil branding.
Lunasia Signature coaster and menu cover styled on terracotta tiles with cocktail glass, showcasing the restaurant's gold foil branding.
Lunasia Signature branded takeout paper bag with gold foil logo and four California location addresses, held by a server.
Lunasia Signature staff member wearing a branded white t-shirt while carrying restaurant plates in the kitchen.
Lunasia Signature staff member wearing a branded white t-shirt while carrying restaurant plates in the kitchen.
Lunasia Signature branded chopstick sleeves and black chopsticks styled with a ceramic bowl, part of the restaurant brand identity.
Hands holding a Lunasia Signature branded takeout container, part of the restaurant's packaging system designed by Eddie Lin.
Lunasia Signature restaurant business cards with gold foil logo and four California location addresses, designed by Eddie Lin.