Lenny and Friends Summit
CLIENT
Coda, Lenny Rachitsky
CATEGORY
Visual System
Event
Illustration
BRAND DESIGNER
Cindy Zheng
Seth Gutiérrez
Eddie Lin
The Lenny & Friends Summit was a first-of-its-kind one-day conference for 1,200 senior product leaders, hosted by Lenny Rachitsky, creator of the largest business newsletter on Substack. Held in San Francisco in October 2024, the event brought together CPOs from companies like Netflix, Meta, Adobe, and Figma for a day of talks, roundtables, and curated networking.
As part of Coda's brand design team, we built the visual system from scratch based on Lenny's campfire logo and rolled it out across every attendee touchpoint, including stage and backdrop design, signage and wayfinding, speaker deck templates, name badges, printed materials, and social and digital assets.
