BACK TO TOP

Designing at the Playground

Hasbro logo on blue gradient background, opening visual for Eddie Lin's toy packaging design internship portfolio at the global toy and entertainment company.

CLIENT

Hasbro

CATEGORY

Packaging

Event

I had the opportunity to work with a talented team at Hasbro Inc. during a summer internship. Throughout my time there, I provided support to the Branding & Packaging Team, focusing on tasks related to packaging design, product display, and event design. I had the chance to collaborate on projects involving brands such as DreamWorks Trolls, Disney Descendants, and Star Wars: Forces of Destiny. It was a valuable experience that allowed me to contribute to the team's efforts and further develop my skills in these areas.

DreamWorks Trolls Packaging

Hasbro DreamWorks Trolls toy packaging design for Camp Critter Pod and Disco Critter Pod playsets, featuring character die cut window and vibrant graphics for retail.
Hasbro Trolls Disco Critter Pod toy packaging close up showing Guy Diamond character art, holographic interior detail, and DreamWorks branding for the licensed product.
Hasbro Trolls Camp Critter Pod packaging detail with character illustrations, multilingual safety copy, and the Hasbro logo, designed for licensed toy retail.
Hasbro Trolls Critter Pod toy packaging prototype with custom die cut window showing Poppy figure, designed as a Toys R Us exclusive playset for the DreamWorks license.
Adobe Illustrator workspace screenshot showing the Trolls Party Pod packaging dieline and artwork, demonstrating the technical design process for toy box construction.
Hasbro DreamWorks Trolls toy packaging back panels showing instructional graphics, character art, and multilingual product copy for Camp Critter Pod and Disco Critter Pod.

Star Wars: Forces of Destiny Subscription Box

Hasbro Star Wars Forces of Destiny subscription box packaging design with sunset desert landscape and Disney licensing, designed for the action figure collector audience.
Hasbro Star Wars Forces of Destiny unboxing experience showing interior burst graphics and welcome booklet, designed as an immersive subscription box reveal moment.

My Little Pony Conceptual Packaging

Hasbro My Little Pony Equestria Girls Dream Quest blind box packaging with build your own garage feature, designed as a transformable toy box for the collectible series.
Hasbro My Little Pony Equestria Girls Dream Quest blind box opened to reveal city skyline backdrop, sticker sheet, and reusable garage diorama for collectible play.

Event Collaterals

Hasbro Disney Descendants 2 trade show display prototype with character cutouts of Mal, Uma, and Evie, designed as a retail merchandising mockup for the licensed doll line.
Designer at Hasbro Trolls trade show booth posing with DreamWorks Poppy character display, capturing the brand design internship experience at the toy industry event.
Hasbro Trolls trade show meet and greet area with life size Branch character mascot, immersive scenic backdrop, and DreamWorks Trolls branding for the toy fair experience.
Hasbro Trolls trade show booth photo op installation with character cutout holding "Take Photos With Trolls" sign and colorful troll hair display wall, designed for immersive retailer engagement.
Hasbro Trolls trade show welcome signage for celebrity guest meet and greet, designed as part of the immersive brand activation at the Hasbro toy fair booth.