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Revealing Your AI Personality

Grammarly social media ads by senior brand designer Eddie Lin with custom character illustrations for SaaS brand campaign on Facebook and Instagram.

CLIENT

Grammarly

CATEGORY

Art Direction

Campaign

Illustration

BRAND LEAD

Leah Pincsak

BRAND DESIGNER

Eddie Lin

For Grammarly, I helped create an interactive quiz campaign that invites people to explore how they relate to AI. Instead of presenting AI as cold or abstract, we introduced animal-themed personas that translate tech attitudes into something familiar and charming. Paired with soft halftone effects and expressive geometric characters, the campaign turns a simple quiz into a shareable, human-centered experience designed to boost engagement and drive more sign-ups.

Grammarly brand guidelines by senior brand designer Eddie Lin showing illustration system, character design, and color palette for SaaS brand.
Brand illustration sketches by senior brand designer Eddie Lin developing AI persona characters for Grammarly tech brand campaign.
Grammarly landing page by senior brand designer Eddie Lin with custom 3D character illustrations for AI tech brand campaign.
Grammarly print flyer by senior brand designer Eddie Lin with playful character illustrations for tech company marketing campaign.
Grammarly interactive quiz experience by senior brand designer Eddie Lin with character illustrations for tech brand marketing campaign.
Grammarly "What's your inner AI animal?" quiz email by senior brand designer Eddie Lin with custom character illustrations for tech marketing campaign.
Grammarly social media ads by senior brand designer Eddie Lin with custom character illustrations for SaaS brand campaign on Facebook and Instagram.
Grammarly brand campaign by senior brand designer Eddie Lin featuring "The Ostrich" AI persona character illustration for SaaS email design.
Grammarly brand campaign by senior brand designer Eddie Lin featuring "The Prairie Dog" AI persona character illustration for SaaS email design.
Grammarly brand campaign by senior brand designer Eddie Lin featuring "The Crow" AI persona character illustration for SaaS email design.
Grammarly brand campaign by senior brand designer Eddie Lin featuring "The Octopus" AI persona character illustration for SaaS email design.
Grammarly AI persona character illustrations by senior brand designer Eddie Lin in San Francisco with halftone texture style.

EDDIESCLIN@GMAIL.COM

EDDIESCLIN@GMAIL.COM

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