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Designed to Communicate

Two hands holding a Macbook Pro in the air displaying Grammarly's brand landing page design.

CLIENT

Grammarly

CATEGORY

Marketing Design

Art Direction

Campaign

BRAND LEAD

Leah Pincsak

BRAND DESIGNER

Eddie Lin

This page features a range of marketing and brand design work I created for Grammarly. Working closely with the marketing and creative teams, I brought Grammarly’s visual system to life across campaigns, events, and evergreen brand touchpoints. I explored opportunities to evolve the brand’s visual tone, integrating a more illustration-forward layer into the existing system to make the work feel more expressive and human. 

Across these projects, I focused on clarity, consistency, and storytelling. The goal was to create assets that strengthened Grammarly’s presence across digital, social, and sales touchpoints.

Black Friday Campaign

Grammarly Black Friday landing page on grammarly.com showing "Write without limits" hero with 50% off Pro promotion by Eddie Lin.
Grammarly Black Friday email "Reveal your AI Personality" displayed in Gmail, part of the BFCM campaign designed by Eddie Lin.
Grammarly Black Friday Cyber Monday brand guidelines by Eddie Lin showing typography, color, composition, and graphic elements.
Grammarly Black Friday "Write without limits" social campaign on LinkedIn featuring 3D stylized typography designed by Eddie Lin.
Grammarly Black Friday LinkedIn ad with motion graphics by Eddie Lin showcasing the AI Detector feature and "Limitless writing" message.
Grammarly LinkedIn social ad with motion graphics by Eddie Lin promoting the suite of AI agents for the Black Friday Cyber Monday campaign.
Grammarly Black Friday campaign display ads designed by Eddie Lin shown across MacBook, iPhone, and iPad with "50% off" promotion.
Grammarly in-product Black Friday upgrade modal offering 50% off Pro, designed by Eddie Lin for the BFCM campaign.

The Margin Newsletter Template

 Grammarly brand design by Eddie Lin featuring "Margins" B2B newsletter with AI workplace productivity insights and editorial layout.
Grammarly brand design by Eddie Lin showing B2B social media templates for webinars, ebooks, toolkits, and expert insights.

Writing Process Header Images

Grammarly brand design by Eddie Lin showing Writing Process and Brainstorming guide landing pages with custom illustrations.
Grammarly brand design by Eddie Lin showing Writing Process landing pages for outlining, rough drafts, revising, and proofreading.
Grammarly brand design by Eddie Lin with hand-drawn illustration sketches exploring the writing process and creative thinking.

AI Assassment Ad Campaign

Grammarly brand design by Eddie Lin showing AI Adoption Compass quiz campaign on Instagram, LinkedIn ads, and email.
Grammarly brand design by Eddie Lin featuring AI Adoption Compass icon system with glossy 3D icons for direction and discovery.

ERG Circle Event Posters

Grammarly brand design by Eddie Lin featuring ERG heritage month event poster series for Pride, APA, Jewish American, and more.
Grammarly brand design by Eddie Lin featuring Asian Pacific American Heritage Month and Pride Month networking event posters.
Grammarly brand design by Eddie Lin showing Hispanic Heritage Month networking event poster with vibrant cultural pattern.
Grammarly brand design by Eddie Lin featuring Jewish American Heritage Month and Black History Month networking event posters.

Misc Marketing Assets

Grammarly brand design by Eddie Lin featuring branded notebooks in lime green and dark green with geometric pattern.
Grammarly brand design by Eddie Lin spelling "Grammarly" in morse code with colorful geometric brand graphic shapes.
Grammarly brand design by Eddie Lin showing multilingual writing assistance one-pager for Spanish, French, German, Italian, Portuguese.
Grammarly brand design by Eddie Lin showing email assistant Instagram ads with Gmail integration and reply suggestions.
Grammarly brand design by Eddie Lin featuring G2 Best Software 2025 award social posts for #1 AI Writing and Proofreading.