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FORWARD by Flexport

FORWARD by Flexport conference logo animation in navy, coral, and seafoam, designed for the 2019 logistics and global trade event branding rollout.

CLIENT

Flexport

CATEGORY

Branding

Art Direction

Illustration

CREATIVE DIRECTOR

Michael Ruby

DESIGN DIRECTOR

Tae Jeong

BRAND DESIGNER

Eddie Lin

FORWARD was Flexport's first world-class conference, bringing together clients from across the global supply chain to talk about the future of freight.

I designed the event identity for FORWARD from the ground up, creating a visual system that could stand on its own while staying true to Flexport's newly established brand. The goal was to build something distinctive enough to own the room, but familiar enough to deepen recognition of the Flexport brand.

ORWARD by Flexport event poster wheatpaste mural on concrete wall, featuring geometric pattern system in coral, navy, and seafoam for the 2019 conference branding.
FORWARD by Flexport event website homepage with animated arrow pattern and "Moving the Business of Global Trade FORWARD" headline for conference registration.
FORWARD by Flexport event website location page featuring Fairmont Miramar Hotel in Santa Monica, with editorial photography of beach and palm trees.
FORWARD by Flexport conference agenda webpage with custom icon system covering supply chain visibility, digital transformation, and global logistics topics.
FORWARD by Flexport speakers page showcasing Ryan Petersen and other industry leaders in black and white photography, applying the event brand grid system.
FORWARD by Flexport speaker profile modal for Ryan Petersen, Flexport CEO and Founder, designed within the conference website brand identity system.
FORWARD by Flexport event window decal showing the F mark in navy, coral, and seafoam, applied as venue signage at the Fairmont Miramar Hotel Santa Monica.
FORWARD by Flexport event venue interior at Fairmont Miramar Hotel with branded window graphics, geometric decals, and attendees working in the conference lounge.
FORWARD by Flexport frosted window typography signage with "FORWARD by flexport" wordmark, applied to venue glass as part of the event environmental branding.
FORWARD by Flexport conference registration backdrop wall featuring large scale geometric pattern with arrows, dots, and seafoam stripes on navy, installed at the Fairmont Miramar Hotel venue.
FORWARD by Flexport attendee holding branded tote bag and lanyard at conference registration, showing the event swag and signage applied to live experience.
FORWARD by Flexport attendees posing in front of branded photo wall with event logo and geometric pattern backdrop, capturing the live conference brand experience.
FORWARD by Flexport attendee badge and lanyard design for Ryan Petersen, featuring QR code, geometric pattern back, and navy printed Flexport lanyard system.
FORWARD by Flexport conference badges arranged in display rack at registration, showcasing the geometric pattern system in coral, seafoam, and navy.
FORWARD by Flexport printed lanyards in navy and coral with Flexport wordmark, designed as part of the conference attendee credential system.
FORWARD by Flexport main stage with multi screen LED display showing the event logo and animated geometric brand pattern in blue and coral.
FORWARD by Flexport conference panel session on stage Ryan Petersen with speakers portraits projected on screens, featuring the event brand pattern in vibrant blue and pink.
FORWARD by Flexport speaker presenting on main stage with large illuminated event logo backdrop, capturing the keynote experience and brand presence.
FORWARD by Flexport keynote speaker Ryan Petersen on stage with #FORWARDbyFlexport hashtag display, showing event hashtag signage within the conference brand system.
FORWARD by Flexport breakout session digital signage for "Global Customs Services" panel, applying the event brand pattern to wayfinding screen displays.

EDDIESCLIN@GMAIL.COM

EDDIESCLIN@GMAIL.COM

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