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Making Global Trade Easier

Flexport logo animation in navy and coral, showcasing the brand mark motion design for the freight forwarding tech company's visual identity system.

CLIENT

Flexport

CATEGORY

Branding

Marketing Design

Art Direction

CREATIVE DIRECTOR

Michael Ruby

DESIGN DIRECTOR

Tae Jeong

BRAND DESIGNER

Eddie Lin

Award

Flexport is a forward-thinking freight forwarder that is dedicated to simplifying global trade for all. Their comprehensive operating system consolidates logistics management onto a single platform, offering enhanced transparency and empowering clients. 

As a Brand Designer, I played a key role in Flexport's rebranding in 2019, collaborating with Firstborn. I established brand guidelines, developed the logo, patterns, typography, and more. Additionally, I worked cross-functionally on lifecycle marketing campaigns and website development, ensuring a cohesive brand experience across various touchpoints.

Flexport brand identity stationery system with business cards, letterhead, mobile and tablet UI mockups, applying the navy, coral, and seafoam color palette.
Flexport brand guidelines book spreads showing logo clear space, mark construction, color rules, and photography direction for the logistics tech company.
Flexport brand guidelines logo and mark page detailing primary wordmark usage and reversed white logo treatment on navy backgrounds for brand consistency.
Flexport F mark construction and reversed mark guidelines, breaking down the geometric brand symbol built from navy, coral, and seafoam color blocks.
Flexport typography guidelines featuring GT America as the primary typeface, with notes on its Neo-Grotesk design and brand application for the tech company.
Flexport typography weight system showing Light, Regular, Medium, and Bold styles of GT America, with usage notes for body copy and editorial layouts.
Flexport brand color palette page with hex, RGB, CMYK, and Pantone values for seafoam, navy, coral, and grey, defining the freight forwarding company's identity.
Flexport pattern system overview built from F logo geometry, using overlapping triangles in coral and seafoam to express transparency and collaboration values.
Flexport company values posters featuring "Drive Agility" and "Play the Long Game" with geometric illustration in coral and seafoam, printed for office display.
Flexport values poster series including Dive Deep, Strengthen Feedback Loops, and Empower the Client, each paired with custom geometric brand illustrations.
Flexport website homepage design featuring "The New Way Forward" hero headline with sign up form, applying the refreshed brand identity to the digital experience.
Flexport website pages for careers and customer success stories, showing how the brand visual system extends across editorial layouts and customer testimonials.
Flexport mobile website screens showing homepage, ocean shipping, blog article, and customer story layouts, applying the brand system to responsive design.
Flexport Boeing 747 air freight livery design with brand wordmark and tail pattern in navy and seafoam, applying the brand identity to cargo aircraft.
Flexport branded 747 cargo plane in flight against blue sky, showing the air freight livery design applied to real-world freight forwarding operations.
Flexport ebook covers for "The Agile Supply Chain" and "Running a Value Driven RFP Process," applying the brand color palette to logistics thought leadership content.
Flexport white paper design "Supply Chain Lessons from 2019," featuring editorial layout with infographics and ocean photography for B2B logistics content.
Flexport ebook interior spreads on forecasting, RFP processes, and supply chain agility, showing editorial design system for freight forwarding marketing content.
Flexport customer success story booklets for Vitruvi, Horizn Studios, and Intermax, applying the brand identity to B2B case study and storytelling collateral.

EDDIESCLIN@GMAIL.COM

EDDIESCLIN@GMAIL.COM

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