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Bring It All Together

Coda brand visual system cover collage featuring hands on keyboard, geometric shapes, and textured blocks in refreshed orange, yellow, and green palette.

CLIENT

Coda

CATEGORY

Branding

Art Direction

Illustration

BRAND DESIGNER

Seth Gutiérrez

Eddie Lin

Coda is an all-in-one productivity platform that brings your words, data, and team into one place. Unlike rigid workflow tools, Coda gives teams the building blocks to create exactly what they need.

When I joined Coda in 2021, the brand was at an exciting stage of growth with a lot of creative potential to shape. I worked closely with the team to bring the visual direction together, establishing a unified art direction and building an illustration style that gave the brand a consistent, cohesive identity. From there, I helped produce visual assets across product launches, digital campaigns, social media, and company swag.

Coda direct mail print pieces with "The doc that brings it all together" headline, showcasing the refreshed brand typography and editorial layout system.
Coda social media templates applied to YouTube channel banner and LinkedIn company page, part of the refreshed brand visual identity system.
Coda event lanyard badge design for CEO Shishir Mehrotra, applying the refreshed brand grid system and bold typography for conference materials.
Coda event step and repeat backdrop using the refreshed brand color blocks, halftone textures, and geometric building block elements.
Coda pull up banner reading "A new doc for teams" in mustard yellow with halftone dot pattern, designed for trade show and event marketing.
Coda event pull up banner with "The doc that brings it all together" headline and hand drawn line illustration in the refreshed brand style.
Coda branded shipping box with custom "we build building blocks" packing tape and sticker pack, part of the brand merchandise system for tech swag.
Coda custom packaging tape design in blue and yellow with "we build" wordmark, created for branded shipping materials and unboxing experience.
Coda branded t-shirt with "Docs are the new apps" back print featuring building block graphics, part of the company swag and merchandise lineup.
Coda branded socks in signature orange with white line illustration pattern and coda wordmark, part of the SaaS company swag collection.
Coda monthly newsletter designs for The Docket, unPacked, and What's New shown on mobile, applying the refreshed brand visual system to email marketing.
Coda website landing pages for marketing teams and sales success teams, featuring collage illustration style within the refreshed brand visual system.
Coda Pack Studio launch modal screens with custom illustrations celebrating each milestone in the publishing flow, part of the product UI brand work.