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Bring It All Together

CLIENT

Coda

CATEGORY

Branding

Art Direction

Illustration

BRAND DESIGNER

Seth Gutiérrez

Eddie Lin

Coda is an all-in-one productivity platform that brings your words, data, and team into one place. Unlike rigid workflow tools, Coda gives teams the building blocks to create exactly what they need.

When I joined Coda in 2021, the brand was at an exciting stage of growth with a lot of creative potential to shape. I worked closely with the team to bring the visual direction together, establishing a unified art direction and building an illustration style that gave the brand a consistent, cohesive identity. From there, I helped produce visual assets across product launches, digital campaigns, social media, and company swag.