Bring It All Together

CLIENT
Coda
CATEGORY
Branding
Art Direction
Illustration
BRAND DESIGNER
Seth Gutiérrez
Eddie Lin
Coda is an all-in-one productivity platform that brings your words, data, and team into one place. Unlike rigid workflow tools, Coda gives teams the building blocks to create exactly what they need.
When I joined Coda in 2021, the brand was at an exciting stage of growth with a lot of creative potential to shape. I worked closely with the team to bring the visual direction together, establishing a unified art direction and building an illustration style that gave the brand a consistent, cohesive identity. From there, I helped produce visual assets across product launches, digital campaigns, social media, and company swag.












