Evolution At Work
CLIENT
Coda
CATEGORY
Campaign
Marketing Design
OOH
BRAND LEAD
Laura Tsunoda
BRAND DESIGNER
Seth Gutiérrez
Eddie Lin
“Evolution At Work” is Coda's awareness campaign developed in partnership with BUCK. The Coda Brand team and I worked together to enhance awareness among potential target audiences through an engaging, curious, and memorable approach.
Our brainstorming sessions resulted in a fun concept that features a quirky combination of new animal types, effectively illustrating the innovative nature of Coda’s new docs. This campaign successfully captured people’s attention and generated increased interest and sales.
"IN THE LONG HISTORY OF HUMANKIND (AND ANIMAL KIND, TOO) THOSE WHO LEARNED TO COLLABORATE AND IMPROVISE MOST EFFECTIVELY HAVE PREVAILED."
—CHARLES DARWIN
