Bringing Fun to Work

Coda is an all-in-one collaborative workspace, offering a flexible blank canvas where users can create anything their teams need—whether it’s write-ups, team hubs, project trackers, or even automated apps.

Being part of Coda's brand team, the team and I developed an illustration system that reflect Coda's building block-based docs, bringing engaging brand stories to life. We believe these whimsical illustrations convey abstract ideas more effectively while adding a sense of fun to the brand and the work. The style is designed to feel energetic yet organized, playful but not silly, clever, and modern.