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Back to the Freighties

Flexport Back to the Freighties happy hour event key art with 80s retro chrome typography and figure jumping over shipping container, designed for CES 2020 Las Vegas.

CLIENT

Flexport

CATEGORY

Campaign

Event

Illustration

Swag

CREATIVE DIRECTOR

Michael Ruby

DESIGN DIRECTOR

Tae Jeong

Award

Flexport and DCL Logistics co-hosted a client event at CES in 2019 and 2020, bringing together innovative brands and senior leadership for an evening of conversation and connection around the future of freight.

For CES 2020, we leaned into a vintage futuristic, neon cyberpunk aesthetic inspired by the 80s, pairing nostalgia with forward-thinking discussions about where the freight industry is headed.

Flexport x DCL Back to the Freighties co-branded event key art featuring 80s chrome lettering and synthwave purple pink gradient, designed for the CES 2020 happy hour.
 Flexport CES 2020 Back to the Freighties happy hour photo wall with attendees in branded t-shirts, capturing the 80s themed event experience at The Rockhouse Las Vegas.
Flexport Back to the Freighties event merchandise flat lay with VHS tape drink menu, slap bracelets, retro t-shirt, and CES 2020 postcard arranged in 80s themed styling.
Flexport x DCL Back to the Freighties step and repeat backdrop with synthwave grid landscape and chrome typography, designed for the CES 2020 happy hour photo op.
Flexport Back to the Freighties pull up banner with 80s retro illustration of figure on shipping container, designed for CES 2020 client event signage in Las Vegas.
Flexport Back to the Freighties event invitation postcard with 80s retro key art and Game Boy inspired button graphics, designed for CES 2020 happy hour at The Rockhouse.
Flexport Back to the Freighties retro VHS tape cover drink menu with Consumer Electronics Show 2020 branding, designed as collectible event collateral for CES Las Vegas.
Flexport Back to the Freighties VHS cassette tape drink menu interior listing Cut Loose, Line Haul Dance, and Destination 80s signature cocktails for the CES 2020 happy hour.
Flexport Back to the Freighties event t-shirt with 80s synthwave sunset graphic and "Don't try to contain yourself" tagline, designed as CES 2020 attendee merchandise.
Flexport x DCL Back to the Freighties event landing page with registration form and 80s retro key art hero, designed for CES 2020 happy hour RSVP at The Rockhouse Las Vegas.